World of Auction: Long before price tags, stock markets or digital platforms existed, auctions provided a simple yet profound solution to a universal problem – how to decide what something is worth when many people want it. Today, auctions govern markets for art, antiques, property, jewellery, collectibles, vehicles, intellectual property and digital assets. Despite their global influence, auctions remain less-understood, often reduced to dramatic hammer strikes and bidding wars. This article offers a complete, end-to-end exploration of the auction world and the psychological forces that drive bidding behaviour.
- The Origins of Auctions: Why Humans Invented Them
- The First Auctions in History
- Where the Word ‘Auction’ Comes From
- What Is an Auction?
- How Auctions Work: Step by Step
- Types of Auctions Explained
- Essential Auction Terminology
- Why People Buy at Auctions
- Why People Sell at Auctions
- The Psychology Behind Bidding
- Risks and Considerations in an Auction
- Auctions in the Digital Age
- The Auction That Was Never Meant to Happen
- FAQs
The Origins of Auctions: Why Humans Invented Them
Auctions did not begin as a commercial strategy. They are believed to have emerged as a social necessity.
In early human societies, money existed but fixed pricing did not. There were no standard values, no price benchmarks and no reliable way to determine worth, especially for rare, symbolic or high-value items such as land, livestock, weapons or spoils of war.
The central problem was simple but profound: When many people desire the same thing, who decides its price?
Auctions emerged as a collective answer. Rather than allowing one authority to impose a value, auctions let the community itself determine worth through open competition. This made them feel fair, transparent and socially acceptable.
However, it is important to note here that competition meant the one with more funds and willingness to pay could alone emerge as the buyer on that certain article. Therefore, auctions were not driven by need.
The First Auctions in History
Greek and Roman societies have been the most well-documented civilisations in the world. One can find tangible records of auctions existing during these periods.
- Ancient Greece, circa 500 BCE: The earliest recorded auctions appeared in Ancient Greece, where they were used to sell confiscated property, government assets and war spoils / loot.
- These auctions were public events, designed to prevent corruption and ensure legitimacy. Bidding was verbal, communal, and overseen by officials.
- Ancient Rome is the birthplace of the auction system
- The Romans transformed auctions into a formal institution. They regularly auctioned estates and household goods, slaves, military loot and tax collection rights
- Roman soldiers famously planted a spear in the ground to mark an auction symbolising state authority. This practice led directly to the language we still use today.
While auctions may seem exciting to watch, it is uncomfortable to note that most objects that were auctioned bore their roots in misery, in most cases someone else’s misery.
Where the Word ‘Auction’ Comes From
The word auction derives from the Latin verb augere, meaning ‘to increase’.
- From this came ‘auctio’ – a public sale and ‘auctio sub hasta’ – ‘sale under the spear’.
- The meaning is precise and revealing – value increases through competition.
- Over centuries, auction passed through Old French into English, becoming auction, a word that perfectly captures the rising-price dynamic at the core of the process.
What Is an Auction?
An auction is a method of buying and selling in which the final price of an item is determined through competitive bidding rather than a fixed amount.
Every auction involves the following:
- A seller offering an item or asset. The auction house brokers the sale on behalf of the seller
- One or more buyers placing bids
- A defined set of rules
- A clear conclusion, where a winning bid is accepted through a defined system.
Industry experts reiterate an auction is a mechanism of price discovery.
How Auctions Work: Step by Step
While formats vary, most auctions follow a consistent structure that can be understood as follows:
- Consignment: The seller consigns an item to an auction house or platform. Experts assess authenticity, condition and market relevance.
- Valuation and Estimates: The item is given a low and high estimate. There is no MRP here, like in retail. Sometimes a reserve price (the minimum acceptable amount).
- Catalogue and Marketing: The item is professionally photographed, described and marketed to potential buyers. The catalogue is the most important marketing tool for an auction.
- Bidding: Bids may be placed in person, online, by telephone or as absentee (advance) bids.
- Bidding proceeds in set increments.
- The Hammer Price: When bidding stops, the auctioneer accepts the final bid. Therefore, the hammer price is the last successful bid or the winning bid.
- Settlement: The buyer pays the total amount due, including fees and taxes. The seller receives proceeds after commission.
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Types of Auctions Explained
Among the many varieties of auctions, we examine the most popular formats:
- English Auction (Ascending Auction): The most recognisable and the most popular format. In such auctions, the price rises with each bid and the highest bidder wins. It is common for art and antiques
- Dutch Auction (Descending Auction): Price starts high and keeps dropping until someone accepts. Used in flower markets and some financial markets.
- Sealed-Bid Auction: This involves confidential bidding, wherein bidders do not know each other’s bids, they submit sealed bids and the highest bid wins. Therefore, there is no continuous bidding among participants to outbid each other. It is common in property and government contracts.
- Vickrey Auction: Highest bidder wins but pays the second-highest price. It is believed to encourage honest bidding.
- Online Auctions: They are time-limited and offer global participation. They are often automated and hybrid in format.
Essential Auction Terminology
Not just the auction process, but its terminology can also seem daunting. Here are some terms to note:
- Lot: An item or group of items for sale. For example, an auction can have 50 lots for sale, in other words, 50 articles for sale.
- Bid: An offer to purchase at a stated price and thereafter as per the increments set in an auction.
- Increment: Minimum bid increase, that is the gap in going from one bid to another. For example, till the bidding remains under INR 1,00,000, the bid increments could be at INR 10,000. So if there is a bid at INR 30,000, the next bidder will have to bid at INR 40,000 and nothing lower than this. This is known as bid increment. The auction house may set a higher bid increment when the value is beyond INR 1,00,000. Therefore, bid increments can vary from one price bracket to another, but they are fixed before the auction begins.
- Reserve Price: Lowest price a seller will accept for his lot. If the bidding does not cross the reserve price, the lot goes unsold. It is important for bids to cross the reserve price for a lot to be sold.
- Estimate: Expected selling range. It consists of a lower estimate and a higher estimate. It helps buyers understand where exactly a lot could land when sold.
- Hammer Price: Final accepted bid. Also known as the winning bid.
- Buyer’s Premium: It is the fee an auction house charges to the buyer on top of the selling bid or the hammer price. Buyer premium is also noted in a percentage.
- Seller’s Commission: Fee paid by the seller to the auction house.
- Provenance: Ownership history or record.
- Condition Report: Assessment of physical state of a lot. This is especially useful when buying antiques or pre-owned articles.
- Passed In: Item not sold due to reserve price not being met.
Why People Buy at Auctions
People buy at auctions for reasons that go far beyond price, especially in current times:
- Access to rare and unique items.
- Transparent market-driven pricing as an auction is a published record.
- Potential for investment appreciation. Auctions offer rare lots which allows HNIs to park their money in areas other than real estate and finance.
- Global availability of specialist objects. The authentication process also requires specialists to look into and validate the authenticity of lots.
- The emotional thrill of competition
For many, auctions are as much about experience as acquisition.
Auctions currently endure because they solve a problem no algorithm can fully replace. They offer objects that are difficult to lay hands on in the public domain, thereby offering exclusivity.
Why People Sell at Auctions
Just as people have various reasons to buy a t an auction, sellers choose auctions because they usually offer:
- International exposure
- Professional authentication and marketing
- Clear sale timelines
- Competitive price potential
- Efficient estate and collection management
For unique or hard-to-price assets, auctions often deliver results that private sales cannot.
The Psychology Behind Bidding
Auctions activate deep psychological responses. It gives a sense of euphoria to the buyer and seller both either for having bought well or for having sold at a desirable price.
- Scarcity heightens desire to acquire a lot.
- Competition fuels escalation leading to aggressive bidding many times.
- Social proof builds confidence
- Fear of missing out drives urgency, again leading to aggressive bidding.
- Anchoring influences perception of value
Understanding these forces is crucial for both buyers and sellers. However, it is imperative to note that on several instances aggressive bidding is also accompanied with buyer’s remorse after winning the particular lot, as majority of the final bidding is impulse-driven.
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Risks and Considerations in an Auction
These apply both for the buyer and the seller.
- For Buyers: Emotional overbidding, additional fees, condition uncertainties and limited return options are must to consider.
- For Sellers: No guaranteed sale, market timing risks and commission costs are important to consider.
Education and preparation may reduce these risks. However, there can be hits and misses for both sellers and buyers.
Auctions in the Digital Age
Technology has indeed transformed auctions without changing their essence.
Modern auctions now include:
- Live-streamed global sales
- AI-assisted valuations
- Blockchain-verified provenance
- NFTs and digital assets
- Bidding high-value lots of apps with just one click.
Despite automation, auctions remain deeply human because technology can falter during peak bidding times.
The Auction That Was Never Meant to Happen
Our anxiety about missing out drives us into strangely impulsive behaviour, far beyond the world of auctions. This restless urge to not be left behind has cost humanity far more than we can comprehend.
There was a time when this impulse proved catastrophically expensive, so costly that its consequences cannot be measured in words. That moment did not occur in this lifetime, nor even on this Earth. It occurred before we entered this mortal world.
Jagatguru Tatvdarshi Sant Rampal Ji Maharaj reveals what is the greatest tragedy of our existence.
Once, we stood in the presence of our Supreme Creator, our eternal Father, Supreme God Kabir, much like an audience seated in an auction hall. And although no auction was taking place, we auctioned ourselves. Driven by the Fear Of Missing Out (FOMO) on what Satan, Kaal Brahm, promised to offer, we surrendered ourselves to deception. Ensnared by false promises, we willingly stepped into bondage, and thus began our journey into this miserable, transient existence.
It may sound like a tale drawn from mythology or fantasy, but it is not. Sant Rampal Ji Maharaj alone has revealed this stark reality of our mortal condition, helping one connect dots to several questions humanity faces today.
Just as impulsive purchases often end in buyer’s remorse, remorse in this case is inevitable. We exchanged loyalty to our eternal Father for illusion, peace for ceaseless turmoil, immortality for death. We chose greed over truth and willingly sold ourselves into the chaos that defines life today – under the constant shadow of fear, suffering, and mortality.
But is this mistake irreversible? No. However, by the infinite mercy of Supreme God Kabir, a path of return still exists.
Sant Rampal Ji Maharaj reveals the true method of worship, as described in authentic scriptures, showing how devotion performed in the correct way can free the soul from the cycle of birth and death. This sacred knowledge leads us back to our true home – Satlok, the eternal, imperishable realm where sorrow, decay and death do not exist.
Discover the truth behind our folly. Understand the real nature of the world we inhabit today. And learn the path that leads back to our original, divine abode through the following spiritual discourse by Sant Rampal Ji Maharaj:
Know more by visiting:
- Website: www.jagatgururampalji.org
- YouTube: Sant Rampal Ji Maharaj
- Facebook: Spiritual Leader Saint Rampal Ji
- ‘X’ handle: @SaintRampalJiM
FAQs
Q1) What is an auction and how does it work?
Answer: An auction is a competitive selling process where buyers place bids and the highest acceptable offer determines the final price.
Q2) Why do people choose to buy or sell items at auctions?
Answer: People use auctions to discover true market value, access unique items and benefit from transparent, competitive pricing.

