In the digital space, personal branding has been one of the keys to success. Whether you are a freelancer, an entrepreneur, a traditional business unit or an influencer, building an online presence has become a critical aspect of bagging more assignments. It is an effective method to build awareness about one’s expertise and the scale of services offered.
But personal branding is not just about having an impressive logo or a pretty website, it is more about curating an authentic digital identity that people can trust and recognise. How does one go about personal branding that cuts above the rest? Let’s break it down.
Know Yourself: Defining Your Distinct Brand Identity
The most important step to build a personal brand is truly to understand yourself – who you are and what you stand for. This may sound pretty simple, but it takes profound consideration of one’s core values, passions and strengths.
Also Read: Mastering Sales Strategies: 15 Effective Sales Techniques You Need to Know
Personal Branding: Another important question is – What is it that you want people to associate with you? This analysis helps create a distinct USP (Unique Selling Proposition) for your brand.
Take the time to explain ‘why’ you are pursuing the selected field. People relate more to a brand that has a mission or purpose. Thus, it is important to explain your ‘why’, in other words your reasons and driving forces, to become more relatable.
Personal Branding: Consistency Is The Key
Once you identify your brand ethos, maintaining its consistency across various platforms would be the key to building a successful branding. This is not limited to having the same profile pictures on Instagram, LinkedIn and Twitter handles, but also relaying the same consistent messages through various visual media.
Consistency builds a better recall among customers, and a consistent recall in turn builds trust among customers too.
Be Authentic, Not Perfect
Authenticity over perfection should be the maxim for enterprises. Being authentic aur raw is more appealing to the audience, drawing in better engagement.
It also means embracing your shortcomings and failures, and being open to learning. For instance, if you are a designer, instead of only showing the final product, sharing the sketches that led to its conceptualisation can build greater interest among clients.
Publish Valuable Content
Personal Branding: Your online presence should provide something of value to the engaging audience. Think about what they are looking for and how you can help solve their problems. Creating useful content helps consolidate your status as an expert in your field.
Blog posts, videos or social media posts are some media that can be used to put forward meaningful content. Instead of promoting yourself, focus on helping others. This is one of the sustainable approaches to growing a brand’s presence online through value-oriented content.
Engage the Audience
Interaction with your audience through insightful conversations signifies you value their engagement. This can vary from responding to comments, asking for feedback, putting forth a contest, etc.
The prime goal of human life is Salvation
Today’s online world is all external projections, and in doing so, humans are steadily losing sight of their inner true self and objective. By constantly seeking approval for their external show from audiences, the true relevance of human birth never comes into focus.
Jagatguru Tatvdarshi Sant Rampal Ji Maharaj highlights that the true purpose of a human birth is solely to pursue complete salvation. One can achieve complete salvation through the authentic worship of Supreme God Kabir, under the refuge of a Tatvdarshi Sant (Complete Saint). Sant Rampal Ji Maharaj is the only Complete Saint Who is not just the trusted messenger of God Kabir, but also bestower of everlasting peace and happiness.
Discover in-depth about the true purpose of a human birth and the means to achieve it by listening to the superlative spiritual discourses of Sant Rampal Ji Maharaj at the following platforms:
- Website: www.jagatgururampalji.org
- YouTube: Sant Rampal Ji Maharaj
- Facebook: Spiritual Leader Saint Rampal Ji
- Twitter: @SaintRampalJiM
