There is a constant competition for our attention in this digital world. Our ideas, emotions, various products and services are all part of this race. Digital marketing not just rules our buying decisions but also influences the way we think and emote today. This article breaks down the world of digital marketing in an easy-to-understand manner, also bringing to light how digital marketing campaigns operate to alter our thought processes.
What is Digital Marketing?
In layman’s terminology, digital marketing stands for online marketing through various digital media such as social media, emails, websites, to name a few. When it is combined with digital communication, it becomes a helping marketing technique.
Digital Marketing isn’t simply promoting your brand, but it is also being able to present and make yourself stand out in public. However, digital marketing is not just limited to the businesses, but can also be used by students, freelancers and job-seekers.
Psychology Drives Digital Marketing
Ever wondered why some ads are a hit while the others flop? And why do some people stand out apart from the rest? The complex question has an even simple answer which lies in the concept of human psychology, ultimately helping us understand consumer psychology.
Behind every scroll, click, like and share lies an emotional trigger that brands know how to access. They exploit our vulnerabilities and before we know it, we’re not just viewers, we’re the customers.
According to a study by Harvard Business Review, ads that evoke strong emotional responses are 2x as effective as those with rational content. (Source: Harvard Business Emotions)
You may wonder- Why so? It’s simple, because we don’t share what we understand. We share what we feel. Brands use emotions as a magnet that attracts an audience.
Effective Digital Marketing Strategies
Modern marketing isn’t just about selling. It’s about storytelling, emotion, and aesthetics, often perceived as the key pillars to garner a sizable audience. Let’s explore some aspects about digital marketing strategies:
Visuals
Those eye-catching thumbnails complete with compelling visuals and attractive colour packaging are no coincidence. From logos to app layouts, brands configure ‘engaging’ content to hijack the mind and keep it stimulated all the time to drive in their marketing campaigns.
Storytelling
You might forget a brand’s tagline but you’ll rarely forget the story of someone like you triumphing a challenge because inspiration drives aspiration.
And in digital marketing, stories aren’t just entertainment. They’re strategies configured to have a long-lasting impression because the crux of marketing is for a marketing campaign to give a great memory recall.
A research by Stanford shows that stories are 22x more memorable than facts alone. (Source: Stanford)
FOMO: The Action Trigger
Let’s be honest – how many times have you bought something just because you didn’t want to miss out on losing the opportunity?
FOMO (Fear of Missing Out) is a popular strategy in a marketer’s kit. As per Fortune’ survey 60% of millennials acknowledge impulse buying decisions because of FOMO’. (Source: Fortune)
Influencer Marketing
In today’s world, trust is the new currency. You’re far more likely to trust a product if someone you admire or relate to is using it. That’s why influencer marketing, testimonials, and user reviews dominate digital marketing strategies today.
Whether it’s a celebrity endorsement or a friend’s opinion – social proof builds belief. And belief drives action.
Precision Targeting: They Know You
Digital advertisements have a way to find you. Every ad, thumbnail and ‘recommended for you’ section is tailored based upon the data gathered from your activity, resulting in algorithms concocting content specifically targeted to you.
Your ‘wish lists’, habits, and even your scrolling speed are all being tracked to serve you content that feels personal. Tracking every move is indeed intimidating and invading our personal space. Digital marketers work on systems employing Machine Learning (ML) and Artificial Intelligence (AI).
However, the best marketers aren’t just tech-savvy, they’re emotionally intelligent. They don’t just understand platforms. They understand people.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) plays a significant role in leading the traffic and converting leads into customers.
■ Also Read: Understanding Content Marketing: Connecting with People Through Great Information
SEO is a deep subject, but to understand it simply, it is the process to optimise your content and website for Google to rank it higher. Google ranks websites and contents depending on how effectively they are optimized to preset parameters.
A few tools that help in SEO planning:
Semrush, Ahrefs, Moz and Uber Suggests SEO Suite
These tools provide an all-in-one support for most of your SEO and content tracking needs right from searching the top keywords to finding backlinks. You can even monitor your site minutely and compare it with the competitors to understand your shortcomings.
Google Keyword Planner
Google Keyword Planner not only helps with what people are searching about but also how people find you on search, which pages are doing well, and what’s broken on your site that needs fixing.
Google PageSpeed Insights
You could have killer content, but if your site loads very slow, people may just close it right away. This tool shows exactly what’s slowing down your site and what can be done to make it more efficient.
Why do SEO Tools Matter?
SEO isn’t solely rankings, it’s also about great visibility and strong relevance. SEO tools support this by ensuring:
- You’re targeting the right audience
- You’re using keywords people are actually searching
- You’re not getting outranked by other low-effort blogs with better keywords
Link Building Tools
In life when more people vouch for you, it brings in a sort of validation, leading to more people wanting to associate with you.
Similarly, backlinks bring in validation and relevance to your content. Search engines lay importance on backlinks.
One should beware of spam links or invalid links as search engines look for quality over quantity. One good link from a legit site reigns over a hundred links from random sketchy sites.
Let’s dive deeper into some tools which help improve link building:
Help a B2B Writer
‘Help a B2B Writer’ is a resource sharing platform that helps connect writers with each other and share links of useful, relevant articles to backlink.
Hunter.io
This tool helps you find the email addresses behind websites. Outreach is considered useful in link-building.
BuzzStream
Organises your link-building campaigns, tracks conversations, and also follows up efficiently. Think of it as a CRM, but for your outreach hustle – smooth and organised far better than digging up your inboxes forever.
Visual Content Creation Tools
Visuals impact human senses deeply and make content very evocative. However, it is not always easy to create impactful visuals.
Multifaceted editing tools ease visual content creation. A few examples:
Canva
From Instagram posts, pitch decks, YouTube thumbnails, to full branding kits. Canva is a graphic design tool that makes designing possible even for novices.
Figma
Figma is a designing tool that works on cloud and also enables users to collaborate on designs. It is majorly used for UX and UI design.
Glorify
It is a digital marketing platform which can also be used as a designing platform. It also employs AI to produce graphic design, aside from enabling video and image creation.
Veed.IO
Editing videos is not easy, but platforms like veed.io make it a breeze. A beginner-friendly platform, it works well online without requiring it to be downloaded.
Remove.BG
This tool helps remove the background of existing images that can be then edited to a different background for the final output.
AI-Powered Content Writing Tools
While AI can save you hours and boost productivity but completely relying on it? Not the smartest move. The human touch still wins, every time. Use it to assist, not to replace your voice.
“Science is a good servant but a bad master.” A popular quote from back in the days which is quite relevant to the current AI revolution.
Some popularly used AI writing tools:
- ChatGPT
- Jasper
- Surfer SEO
- WordTune
Social Media Marketing Tools
Social Media marketing is achieved solely through two very much dependent factors which are consistency and an effective strategy. Technology has given birth to tools that aid in both building relevant strategies and maintaining consistency of posting content.
Some examples of social media tools:
Twitter (X)
People share raw, personal slices of life here – and that’s exactly what clicks. Getting engagement on twitter is not that easy, keep the following points in mind:
- Keep it short. Really short since that’s what performs well.
- Be specific.
- Use “I” and “you” to connect with people.
- There are times when an image can overpower the capabilities of character limit in a tweet.
In terms of tracking and generating leads, Linkedin is a very useful tool. When formulating content for LinkedIn, it is imperative to keep the beginning high impact.
YouTube
Attractive thumbnails, keywords, correct phrases and continuous study of analytics is the simple hack of youtube algorithm.
Instagram is a widely used tool for digital marketing, especially through reels.
Scheduling & Management Tools
Stressing while posting at the last minute? Well, These tools let you plan ahead, stay organised, and always post on time without a second thought.
- Buffer: is a simple and clean tool for scheduling posts across Instagram, X (Twitter), LinkedIn, Facebook, etc. It is great analytics too.
- Hootsuite : it is an all-in-one dashboard to schedule, reply and analyse.
- Sprout Social : It is a scheduler and functions like a social media command center with in-depth analytics, engagement tracking, and CRM features.
- Semrush Social : Again, it’s a multi-function management tool.
Analytics & Listening Tools
Analytical insights prompt brands to create more resonating content. Examples of such tools:
- BuzzSumo : Tracks what’s trending in your niche and shows what’s actually resonating with people.
- Iconosquare : Especially great for Instagram. It offers deep insights to our posts, its performance, and an even deeper analysis about the nature of spectators to our content.
- NapoleonCat : For analysing deep analytics and handling multiple accounts, it is one of the best tools.
Beyond Mimetic Desires – A Bigger Picture
While marketing yourself and excelling socially might assure a better standing in today’s society – and open doors to new opportunities – we all find ourselves pausing to introspect on the primary purpose of our existence.
Throughout human evolution, there have been countless moments that left us in awe, pushing us to question the very existence of God. While some dismissed the idea altogether, others crafted poetic, philosophical explanations to make sense of it all. The power of spirituality transcends beyond science and technology.
Yet deep within, there’s a lingering urge in our souls – a silent search for that one true superior being, the creator of this universe, the one who looks after us. But somewhere along the way, we handed over this search to our so-called ‘prominent Brahmins’ or modern-day religious leaders as not everyone could read.
And what did we get in return? Nothing but feel-good stories that lacked real evidence – stories that often ended up distancing us even further from true spirituality.
People back in time were illiterate and helpless, choosing to rely on those religious gurus to guide them on their spiritual journey however none of those practices ever reaped any benefit to those in a greater misery.
Looking back now in introspect, were those religious leaders ever truly guiding us in the right direction?
This is the reason why Saint Rampal Ji Maharaj is gaining immense popularity following from the past years. Through His spiritual discourses, He has revealed profound, scripturally-backed spiritual knowledge from all religions that brings clarity to questions most of us never got real answers to:
- Who is the Supreme God?
- Why do we suffer, fall sick, and die – even while worshipping?
- What happens after death?
- Can there really be a place free of sorrow, aging, and death?
Saint Rampal Ji Maharaj has delivered a strong reply by challenging the rituals, showcasing proofs from our sacred texts, proofing that these rituals hold no scriptural importance. His mission is to redefine spirituality and guide us towards a world free of exploitation, suffering, and the right way of worship to gain salvation.
Simplified answers to all the questions about our existence is correctly answered in the spiritual sermons of Saint Rampal Ji Maharaj which is available on the following platforms:
- Website: www.jagatgururampalji.org
- YouTube: Sant Rampal Ji Maharaj
- Facebook: Spiritual Leader Saint Rampal Ji
- Twitter: @SaintRampalJiM
Digital Marketing Tools FAQs
Q1) What does a digital marketer do?
Answer: A digital marketer basically markets a brand or its products online through planned market campaigns.
Q2) What is the full form of SEO?
Answer: Search Engine Optimization.
