E-commerce websites have revolutionised the way people buy and sell products for their daily needs. The ever-growing market of online shopping revolves around the concept of ‘not to miss out on a good offer’. This concept is not at all about mere convenience but instead is deeply engraved into human psychology. Let us further explore some very intriguing reasons behind online shopping habits, substantiated by examples in real life.
Instant satisfaction
Online platforms create a sense of fulfillment almost instantly. When Sarah, a college student, is stressed, she scrolls through an e-commerce app. Buying a trendy outfit gives her a temporary feeling of happiness because of dopamine, which is the neurotransmitter involved during pleasurable activities. The anticipation of receiving the package further enhances the feeling.
Fear Of Missing Out – FOMO
E-commerce platforms very often use flash sales or other time-constrained deals as catalysts for FOMO. Consider Amazon’s Prime Day Sale: Ravi, a working professional, found himself buying a smartwatch he didn’t need, because the deal would expire in two hours, his urge of not to miss out on a deal outranked his rational judgment.
The role of personalisation
While sophisticated algorithms give way to personalised recommendations, this in turn makes customers feel understood. For instance, Priya is a homemaker who has seen how her favorite shopping application showed her baking tools after she bought a cookbook on desserts. The above personalisation pushed her to add more into the cart with greater trust.
Ease of comparison
Online shopping makes comparison of products and prices very easy for the buyers. Arun, a technology enthusiast, had spent hours comparing different laptops on different websites. He finally bought one, knowing he got a good deal. The ease of comparing options psychologically enhances confidence in purchases.
Social proof and reviews
The very presence of customer reviews and ratings enhances decisions quite profoundly. For example, Meera was confused whether to buy the skin care product until she had seen brilliant reviews that different verified buyers shared. Social proof offers assurance to one’s feelings of anxiety when performing an online transaction.
Convenience of shopping at home
There is a certain charm in ordering online-no jostling crowds and no standing in lines. The trend grew mostly during the pandemic. And has reinforced habits in digital buying, reflecting exactly how comfort and safety impact preference.
Spending emotionally
Emotions become the reason for shopping habits. The day when he had a very bad day at work, without a second thought, he ordered a new gaming console, relating it to relaxation and the feeling of joy. The above case shows how online shopping turns into a relieving tool for them from stress.
Loyalty programs and discounts
Loyalty rewards encourage brands to have repeat purchases. Kavya reads a lot and hence buys books very frequently from a site that provides discounts for their loyal customers. She is motivated to stay committed to the brand by the thought of saving money.
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Drawing a similar comparison, the concept of FOMO is also related to our creation as well. The reason behind our existence, our happiness and suffering is linked to the time back when we practiced FOMO for the first time. It will further help you understand the concept more clearly. Let’s read further to find out.
How did FOMO lead us to Kaal’s trap?
We, as souls, have come to this world with the desire to not miss out on an opportunity, much like the way we respond to deals on e-commerce websites. The habit is not just observed in our behaviour but is also linked with our spiritual journey. According to the Creation of the Universe described by Jagatguru Tatvdarshi Sant Rampal Ji Maharaj, every soul, whether human or animal, originates from Supreme God Kabir’s eternal abode, Satlok.
In Satlok, We started admiring Jyoti Niranjan (Satan Kaal Brahm) while he was doing Tapp (a physical devotion), just like we admire celebrities today, gathering our attention, making us eager to follow him blindly, despite repeated objections and warnings from Supreme God Kabir.
Our childish desire forced us to make a regrettable decision – to go with Satan (Kaal Brahm) or Jyoti Niranjan and join him in his 21 realms, which he was granted by Supreme God Kabir to him in return for his intense tapp. But what seemed like a golden opportunity ultimately led us to endless sufferings into the never-ending cycle of birth and death imposed by Satan (Kaal Brahm), the devil. And that’s why we bear hardships as we are controlled by Satan (Kaal Brahm). But the power of Supreme God Kabir is still calling us back. Let’s read further to know how we can go back to Satlok.
The Last Hope
However, there is still an opportunity to return back to Satlok. By seeking refuge in Jagatguru Tatvdarshi Sant Rampal Ji Maharaj, the true incarnation of Supreme God Kabir, we can make the most of this golden opportunity to end our hassle of birth and death. He is the only one Who can help us go back to our eternal abode Satlok and attain salvation and inner fulfilment.
Just like we didn’t want to miss out on the opportunity to go with Jyoti Niranjan in Satlok, we should now make every effort to not miss the chance to go to Satlok with Supreme God Kabir.
In order to learn more about His groundbreaking true spiritual knowledge you can order a free copy of His book ‘Gyan Ganga’ from His website www.jagatgururampalji.org or watch His spiritual discourses at ‘Sant Rampal Ji Maharaj’ youtube channel.
